AdWords: Use negative keyword lists across your accounts

Sharing is caring. PPC Town can help share your business to millions of potential customers.

Negative Keyword Lists: Shared

New this month of January 2017 is the ability to use your negative keyword lists across your accounts in Google AdWords. You can do this by the way of the Shared Library in your manager account. The negative keyword lists can be created, edited and/or removed from the Shared library.

Why Sharing is Great

Sharing is caring.  PPC Town can help share your business to millions of potential customers.Some people that do not spend a lot of quality time in Google AdWords may not be as familiar with the Negative Keywords list(s), but let me tell you the ability to share across accounts is a big deal.

Managers can now control one list of common negative keywords…

This allows managers to control one (1) list of common negative keywords opposed to trying to manage many lists of the same keywords. Our PPC Town Advertising Gurus are happy to see this change come into the Google AdWords system, and those of our friends in the community that manage AdWords accounts are just as happy.

Instructions

From Google:
You can use the Shared library in your manager account to create, edit, and remove negative keyword lists across your managed accounts. When you create negative keyword lists in your manager account, they’re added to the Shared library of all your managed accounts by default. To apply a negative keyword list, you must add it from the managed account’s Shared library.

Create a shared negative keyword list

  • Sign in to your manager account.
  • Click the Accounts tab.
  • Click Shared library from the menu on the left and select Negative keyword lists.
  • Click + List.
  • Enter a name for your list and add your negative keywords.
  • Click Save.

Edit a shared negative keyword list from your manager account

  • Sign in to your manager account.
  • Click the Accounts tab.
  • Click Shared library from the menu on the left and select Negative keyword lists.
  • Select the list you’d like to edit.
  • To add negative keywords to the list:
    • Click + Add.
    • Enter the negative keywords you’d like to add and click Save.
  • To edit existing negative keywords:
    • Check the box next to the negative keywords you’d like to edit.
    • Click Edit.
    • Update the negative keywords you’d like to change and click Save.
  • To remove negative keywords, click Remove.

Apply a shared negative keyword list to a managed account’s campaigns

  • Sign in to your manager account.
  • Click the Accounts tab.
  • Click the managed account where you want to add the negative keyword lists.
  • Click Shared library in the menu on the left.
  • Click Negative keyword lists.
  • Check the box next to the negative keyword list you’d like to add to multiple campaigns.
  • Click Apply to campaigns.
  • Select which campaigns you’d like to add the negative keyword list to.
  • Click Save.

(These instructions are provided by Google here)

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