Google’s 5 Mobile Advertising Strategies

5 Mobile Advertising Strategies If you are reading this from a CRT monitor, you may not know that mobile phone searches, and just mobile phone use in general has skyrocketed every year some time now. It is so important to online advertisers to target their ads to mobile phones first, then desktops and tablets. Google rewards not only the ads that are mobile-specific, but also the websites that essentially are …

PPC Town is a business concierge to many businesses.

Does your company need a Business Concierge?

PPC Town: Business Concierge Is your business struggling to find a way to balance being great online and offline, but can’t afford the staff to do both? Why not have PPC Town fill the void for all-things-online and you just concentrate on what matters: your business Change. Change is hard. Also, change is good. PPC Town recognizes that not every business will want to release their tight grip on operations, …

Sharing is caring. PPC Town can help share your business to millions of potential customers.

AdWords: Use negative keyword lists across your accounts

Negative Keyword Lists: Shared New this month of January 2017 is the ability to use your negative keyword lists across your accounts in Google AdWords. You can do this by the way of the Shared Library in your manager account. The negative keyword lists can be created, edited and/or removed from the Shared library. Why Sharing is Great Some people that do not spend a lot of quality time in …

Google Expanded Text Ads Deadline Approaching

Google Expanded Text Ads: Tick-Tock The deadline for changing over (if you haven’t already) to the updated Google Expanded Text Ads in Google Adwords is fast approaching. The deadline set is January 31st, 2017. Many advertising agencies like PPC Town have been working since last summer to get our older accounts switched over to the new format while since it’s launch of Expanded Text Ads, every new ad getting created …