Timing Promotions | PPC Town can help get your message out on time!

Time to Run Promotions

All about the Timing All businesses need to run promotions of some sort, whether it be word-of-mouth, outrageous video advertising or simple flyers you hand out. The age-old question is, when is the best time to do this? Making a Checklist Are you looking to sell to more customers more often, or are you looking for each customer to purchase more items? Are we trying to boost sales during hours …

Google Expanded Text Ads | PPC Town can help you get your ads going.

Google Moves to Expanded Text Ads Only

Expanded Text Ads: Only As of January 31st, 2017, that Google has stopped support for traditional text ads. We had written about this earlier as a friendly reminder to all of our Internet townsfolk to get their ads updated. Important Things to Know Here are some important things to know with this being the first day of the Expanded Text Ads only for Google Adwords. Your Existing Standard Text Ads …

Twitter Marketing | PPC Town can help you with your Social Media marketing!

Twitter Marketing: The Basics in 2017

The Basics of Twitter Marketing in 2017 It is no secret that Twitter is powerful to deliver and quickly share messages and ideas. Did you know it can also help grow your business? How, you say? Twitter is still the dominate force when it comes to “insta-sharing” of information. Sure with the likes of Facebook and others duplicating the idea of the #hashtag and the @mention, Twitter is still around …

Looking for Google Shopping for Success in 2017?

4 Resolutions for Shopping Advertising Strategies The Google Shopping Advertising Network is great for online business, with lots of products, and are not Amazon.com. These businesses are always trying to find every nook and cranny to promote their products on the Internet, and it generally takes a lot of work. They are trying to get their products in front of shoppers online, especially when they are looking to buy, then …

New Ad Extensions Scheduling from Bing Ads

Bing Ads Releases Ad Extension Scheduling You are now in control of your extensions and their timed delivery with Bing Ads. According to their blog post (referenced below), you can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks. What is interesting about this feature is that you can virtually have your Ad extensions change throughout the day depending on …

Google’s 5 Mobile Advertising Strategies

5 Mobile Advertising Strategies If you are reading this from a CRT monitor, you may not know that mobile phone searches, and just mobile phone use in general has skyrocketed every year some time now. It is so important to online advertisers to target their ads to mobile phones first, then desktops and tablets. Google rewards not only the ads that are mobile-specific, but also the websites that essentially are …

Sharing is caring. PPC Town can help share your business to millions of potential customers.

AdWords: Use negative keyword lists across your accounts

Negative Keyword Lists: Shared New this month of January 2017 is the ability to use your negative keyword lists across your accounts in Google AdWords. You can do this by the way of the Shared Library in your manager account. The negative keyword lists can be created, edited and/or removed from the Shared library. Why Sharing is Great Some people that do not spend a lot of quality time in …

Google Expanded Text Ads Deadline Approaching

Google Expanded Text Ads: Tick-Tock The deadline for changing over (if you haven’t already) to the updated Google Expanded Text Ads in Google Adwords is fast approaching. The deadline set is January 31st, 2017. Many advertising agencies like PPC Town have been working since last summer to get our older accounts switched over to the new format while since it’s launch of Expanded Text Ads, every new ad getting created …