Expanded Text Ads: Only
Today is the first day after the cutoff date of January 31st, 2017, that Google had put in place to stop support for traditional text ads. We had written about this earlier as a friendly reminder to all of our Internet townsfolk to get their ads updated.
Important Things to Know
Here are some important things to know with this being the first day of the Expanded Text Ads only for Google Adwords.
- Your Existing Standard Text Ads will continue to show
- Google will remind you
- You won’t be able to modify Standard Text Ads
You can pause and enable Standard Text Ads.
- Follow Google’s Best Practices
Go here for their best practices: https://support.google.com/adwords/answer/6167122
- Review the Original Memo on Expanded Text Ads
Go here for the original post on Expanded Text Ads migration: https://support.google.com/adwords/answer/7048854?hl=en
Just a reminder that it’s not the end of the world (or your marketing campaigns for that matter), but you may have Standard Text Ads now competing against Expanded Text Ads that have home field advantage. You need to work towards utilizing the new tech.