Google Moves to Expanded Text Ads Only

Google Expanded Text Ads | PPC Town can help you get your ads going.

Expanded Text Ads: Only

As of January 31st, 2017, that Google has stopped support for traditional text ads. We had written about this earlier as a friendly reminder to all of our Internet townsfolk to get their ads updated.

Important Things to Know

Here are some important things to know with this being the first day of the Expanded Text Ads only for Google Adwords.

  1. Your Existing Standard Text Ads will continue to show
  2. Google will remind you
    Expanded Text Ad Reminder | PPC Town can help if you have a lot of these warnings.
  3. You won’t be able to modify Standard Text Ads
    You can pause and enable Standard Text Ads.
  4. Follow Google’s Best Practices
    Go here for their best practices:
  5. Review the Original Memo on Expanded Text Ads
    Go here for the original post on Expanded Text Ads migration:

Just a reminder that it’s not the end of the world (or your marketing campaigns for that matter), but you may have Standard Text Ads now competing against Expanded Text Ads that have home field advantage. You need to work towards utilizing the new tech.

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