Bing Ads Releases Ad Extension Scheduling
You are now in control of your extensions and their timed delivery with Bing Ads. According to their blog post (referenced below), you can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks. What is interesting about this feature is that you can virtually have your Ad extensions change throughout the day depending on your demographic traffic. Of course, you could go “overboard” with this feature, but if you have the data to warrant many scheduled Ad extensions to be scheduled, more power to you! (If you want someone to do this for you, feel free to contact us).
In the Know.
We’re excited for Bing Ads to release this new feature and are curious on how different people will tweak it for some great outcomes.
All about enhancing those Ads
This feature gives you the ability to enhance your ads with time-sensitive offers. Use one of our many ad extensions to highlight deals, promotions and offers when you want.
Ad extension scheduling is available for the following extension types:
- App Extension
- Sitelink Extension
- Callout Extension
- Call Extension
- Review Extension
- Location Extension
- Structured Snippet Extension
You can implement Ad Extension Scheduling through the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload. This feature is available in all Bing global markets.
Lastly, scheduling your ad extensions does not guarantee that the extensions will be shown. Ad extension delivery still depends on several factors. Get more information and learn more about how to set up Ad Extension Scheduling on the Bing Ads Help page.
(Bing Ads reference support page can be found here)