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Revisiting Google Webmaster Guidelines

Revisiting Google Webmaster Guidelines It’s no secret that Google is the dominant search engine out there and has been for well over a decade. Wouldn’t it be prudent to listen to what they have to say about constructing your site with the “Do’s and Don’ts” of setting up your website for success (as far as the Google Search engine is concerned). Google has a page for Webmaster Guidelines that they …

Google’s 5 Mobile Advertising Strategies

5 Mobile Advertising Strategies If you are reading this from a CRT monitor, you may not know that mobile phone searches, and just mobile phone use in general has skyrocketed every year some time now. It is so important to online advertisers to target their ads to mobile phones first, then desktops and tablets. Google rewards not only the ads that are mobile-specific, but also the websites that essentially are …

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AdWords: Use negative keyword lists across your accounts

Negative Keyword Lists: Shared New this month of January 2017 is the ability to use your negative keyword lists across your accounts in Google AdWords. You can do this by the way of the Shared Library in your manager account. The negative keyword lists can be created, edited and/or removed from the Shared library. Why Sharing is Great Some people that do not spend a lot of quality time in …