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Google AMP and why you should care

Google AMP: Accelerated Mobile Pages Google AMP has been popping up for a while over the past year or so, and it’s starting to make an impact. AMP is a new way to deliver static content for it to be rendered faster than normal. There are three parts to Google AMP: AMP HTML, AMP JS, and the Google AMP Cache Watch this Video on Google AMP It’s just as easy …

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Mobile is Local – Get that Business Listing

Mobile-First Websites Mobile search and local search are completely intertwined. Taking information from the The Mobile Playbook, some 20% of ALL searches have local intent. Here is the breakdown of smartphone users: 94% search for location information 51% visited a store 48% called a store 29% made a purchase Let’s Get Hyper(-local) From day to day, Google will continue to better its ability to deliver hyper-local results, but it is …

Google’s 5 Mobile Advertising Strategies

5 Mobile Advertising Strategies If you are reading this from a CRT monitor, you may not know that mobile phone searches, and just mobile phone use in general has skyrocketed every year some time now. It is so important to online advertisers to target their ads to mobile phones first, then desktops and tablets. Google rewards not only the ads that are mobile-specific, but also the websites that essentially are …