Reporting is Crucial
Traffic that makes sense
Online Advertising Reporting is just as crucial as receiving a monthly statement for the financials of your business. If you are not looking and dissecting how your money is being used for online advertising, you may want to take a second look. PPC Town team of Google Certified professionals look at the statistics of each campaign every business day, looking for patterns and modifying the campaigns accordingly. These actions taken yield concise, easy-to-understand reports once per month that we share with our clients.
Ad traffic patterns can be a mixed bag of potential leads. When ad campaigns first run, despite best practices put in place plus setup and intention, it’s improbable to account for 100% of what the traffic is going to be from ads for click through rate (CTR), among other information. Don’t worry, it’s not the end of the world, it is very typical to tweak campaigns over time to adjust to the nature of the customers searching for your business. If you currently have a campaign managed by another agency than PPC Town, you should ask how often they tweak your campaign based on the market (then give us a call).